SEO agency Ottawa decisions get easier when the process is clear. Here are the answers buyers usually need
These FAQs are written to be concise so you can find the answer quickly. If you still have questions, contact us and we will reply with a recommendation based on your goals.
Frequently asked questions
How long does SEO take?
Google states that it typically takes four months to a year from the time you begin making changes until you start to see benefits. Your timeline depends on competition and how much groundwork is needed first.
Do you guarantee rankings?
No. Google explicitly warns against SEOs who guarantee first place, and we focus on controllables (technical health, intent match, clarity, conversion tracking) rather than promises we cannot honestly make.
What is included in an SEO audit?
An audit typically covers technical issues, on-page content gaps, internal linking opportunities, local alignment, and a prioritized roadmap. We aim to make the output usable, not a mysterious report you cannot act on.
What is the difference between SEO and website development?
SEO increases visibility and qualified traffic; website development increases clarity and conversion so that traffic turns into leads. Most businesses need both eventually, but we will recommend what to start with based on your constraints.
How do you write CTAs that people actually click?
We avoid vague buttons and write labels that set accurate expectations. This follows the principle of specific, sincere, substantial, and succinct link labeling.
What KPIs do you track?
We track outcomes tied to leads: form submissions, calls, bookings, and qualified organic traffic. We also track leading indicators (impressions, CTR) to explain what is changing and why.
Should we add FAQ schema?
You can implement FAQPage structured data for clarity, but Google has limited FAQ rich results to authoritative government and health sites, so most businesses should not expect FAQ rich snippets as a reliable benefit.
What do you need from us to start?
We need your goals, service list, service area, and access to analytics and search data if available. The clearer the inputs, the faster we can make the plan specific.
Ready to get started?
Send us your goals and we will recommend the highest-leverage starting point.