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AI SEO

AI SEO is the work of keeping your business visible now that many searches end in an AI answer rather than a list of links, in Google's AI Overviews, in ChatGPT and in Gemini. SEO Experts Ottawa builds that visibility into the search strategy we run for owner-led businesses. We are based in Ottawa and work with businesses across Canada.

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How search changed

Google now answers many questions with an AI Overview above the results, and a growing share of buyers ask ChatGPT or Gemini before they search at all. The customer reads a short answer that names a few businesses and may never scroll to the links. Being one of those names is now part of being found.

What still matters, and what is new

Most of what earns a place in an AI answer is classic SEO done well. AI systems draw on pages that already rank, on Business Profiles and on reviews. What changes is the emphasis:

  • Still matters: a fast, clear site, a complete Business Profile, recent reviews and links from trusted sources.
  • Matters more: content that answers the question directly, the same business facts everywhere online, and mentions of your business in the sources AI systems trust.
  • New: measuring how often AI answers name your business, which competitors they name instead, and which sources they cite.

How AI SEO fits an engagement

AI visibility is part of every engagement, not a separate product. Your monthly briefing reports Google, Maps and AI answers side by side, so you see where your market finds you and what it is worth.

No one can promise a place in an AI answer. What we commit to is the work that makes your business easier to find, cite and recommend, and honest reporting on whether it is working.

Engagements start at CA$4,800 a month with a six-month minimum.

Method

  1. 01Diagnose. Your market and competitors, reviewed before anything is prescribed.
  2. 02Strategy. Where the revenue sits in search, and which searches to win first.
  3. 03Build. Site, content, Business Profile and authority, built by our team.
  4. 04Compound. Monthly reviews, expansion, and a briefing tied to revenue.

A case study is added here once the first client for this service has results.

Start with an application.

You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.

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