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Real Estate SEO

Real estate SEO is the work of making you the agent or brokerage people find when they search to buy or sell in your market, on Google, in Google Maps and in AI answers. SEO Experts Ottawa builds and runs that search strategy for real estate agents and brokerages. We are based in Ottawa and work with businesses across Canada.

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What real estate SEO covers

Listing searches belong to the large portals, and competing with them page for page is rarely worth it. The searches an agent or brokerage can win are the ones portals answer poorly: a seller looking for an agent who knows their neighbourhood, a family relocating, a buyer weighing two condo buildings. The strategy depends on who you are:

  • For agents: a site and Google Business Profile built around your name and the neighbourhoods you sell in, so seller searches find you.
  • For brokerages: a profile for each office, a page for each agent and market content every agent can use.
  • Neighbourhood pages: housing types, streets, schools and recent market notes, written from local knowledge rather than listing data.
  • Reviews: recent reviews from buyers and sellers that name the neighbourhood.
  • Call tracking: which searches bring seller calls and which bring buyers.

Every page follows the advertising rules of your provincial real estate regulator.

Why agents and brokerages work with us

We operate more than 130 ranked local sites of our own, and we apply the same four-phase method, shown below, to a real estate market. You see the work each month, and an executive briefing ties every change to listings and revenue.

How a real estate engagement starts

  1. You apply and tell us whether you are an agent, a team or a brokerage, and which areas you want to own.
  2. We review where you rank, who outranks you and what that position is worth.
  3. We agree first-90-day milestones in writing before the engagement begins.

Engagements start at CA$4,800 a month with a six-month minimum.

Method

  1. 01Diagnose. Your market and competitors, reviewed before anything is prescribed.
  2. 02Strategy. Where the revenue sits in search, and which searches to win first.
  3. 03Build. Site, content, Business Profile and authority, built by our team.
  4. 04Compound. Monthly reviews, expansion, and a briefing tied to revenue.

A case study is added here once the first client in this industry has results.

Start with an application.

You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.

Apply for an engagement →