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Law Firm SEO

Law firm SEO is the work of making your firm the one clients find when they search for a lawyer in your practice area, on Google, in Google Maps and in AI answers. SEO Experts Ottawa builds and runs that search strategy for law firms. We are based in Ottawa and work with firms across Canada.

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What law firm SEO covers

Legal searches are specific. A client searches for a family lawyer, a real estate lawyer for a closing or an employment lawyer after a dismissal, usually with a city attached. Each practice area is its own market, with its own competitors and its own value per matter. Law firm SEO is built one practice area at a time:

  • Practice area pages: one page per area and, where it matters, per type of matter, written so a client understands the next step.
  • Google Business Profile: for the firm and, where it fits, for individual lawyers, with categories that match your practice areas.
  • Reviews: answered promptly and within your regulator’s rules, without disclosing anything confidential.
  • Authority: mentions in legal directories, local publications and the community, which search engines and AI answers both read.
  • Call and intake tracking: which practice areas produce calls and consultations.

Every page respects your law society’s rules on marketing, including how expertise and past results are described.

Why law firms work with us

We operate more than 130 ranked local sites of our own, and we apply the same four-phase method, shown below, to a firm’s market. You see the work each month, and an executive briefing ties every change to new matters and revenue.

How a law firm engagement starts

  1. You apply and tell us which practice areas you want to grow and who handles intake.
  2. We review where you rank in each practice area, who outranks you and what that position is worth.
  3. We agree first-90-day milestones in writing before the engagement begins.

Engagements start at CA$4,800 a month with a six-month minimum. The work suits firms where one matter is worth thousands and the firm plans in years.

Method

  1. 01Diagnose. Your market and competitors, reviewed before anything is prescribed.
  2. 02Strategy. Where the revenue sits in search, and which searches to win first.
  3. 03Build. Site, content, Business Profile and authority, built by our team.
  4. 04Compound. Monthly reviews, expansion, and a briefing tied to revenue.

A case study is added here once the first client in this industry has results.

Start with an application.

You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.

Apply for an engagement →