SEO ExpertsOttawaApply for an engagement

Google Business Profile Optimization

Google Business Profile optimization is the work of making your profile the one customers choose in the map pack, the short list of businesses Google shows on a map above the regular results. SEO Experts Ottawa sets up and manages Business Profiles for owner-led businesses, on their own or as part of an engagement. We are based in Ottawa and work with businesses across Canada.

Apply for an engagement →

What Business Profile optimization covers

For many local searches, the profile is seen before the website. Customers compare the map listings, read reviews and call from there. Our Google Business Profile optimization covers what decides that choice:

  • Categories: a primary category and relevant secondary ones that match the work you want more of.
  • Services and products: each service listed and linked to the matching page on your site.
  • Service areas and hours: set for where and when you actually work.
  • Photos and posts: real photos of your work and regular updates, so the profile looks active.
  • Reviews: a steady flow of recent reviews, with replies, which the map and AI answers both read.
  • Consistent business facts: the same name, address and phone on the profile, the site and every directory.
  • Call tracking: a tracking number, so you see which calls come from the profile.

Where it fits

Business Profile work is part of every engagement. It is also available on its own as a first step, for businesses that want to start with the map, and as an add-on to an engagement, for example for additional locations. Each option is scoped after the application.

Why owners work with us on it

Search properties we built and run generated the revenue figure below for two home service businesses in four months, using the same method we apply to a client’s market. A senior strategist reviews the profile against the businesses outranking you before anything changes.

How it starts

  1. You apply and tell us about your business and the areas you serve.
  2. We compare your profile with the businesses winning the map pack in your market.
  3. We agree what changes first, and you see each change in your monthly briefing.

Evidence

CA$172,518

in revenue generated through search for two home service businesses, in four months.

Read the results

Start with an application.

You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.

Apply for an engagement →