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LLM SEO

LLM SEO is the work of getting your business recommended by name when someone asks ChatGPT or Gemini who to hire. SEO Experts Ottawa builds the signals these large language models rely on into the search strategy we run for owner-led businesses. We are based in Ottawa and work with businesses across Canada.

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How ChatGPT and Gemini decide who to recommend

When a buyer asks an assistant for a recommendation, the model answers from what it has learned about businesses in that field and, more and more, from a live web search. It tends to recommend businesses that are mentioned often, reviewed well and described the same way across many sources. LLM SEO works on each of those signals.

What the work covers

  • Brand mentions: your business named in the publications, directories, associations and local media that these models read, in the context of the service you want to be recommended for.
  • Reviews: a steady flow of recent, detailed reviews on Google and the platforms that matter in your industry, since assistants often summarize what customers say.
  • Consistent business facts: the same name, address, phone, services and areas on your site, your Business Profile and every directory, so the model is not left with conflicting details.
  • Bing as well as Google: ChatGPT search is believed to draw on Bing results, so your site is verified in Bing Webmaster Tools and your listing is maintained on Bing as well as Google. Gemini can draw on Google Search, which makes your Google presence count twice.

How it fits an engagement

LLM SEO is part of every engagement, alongside Google and Maps. No one can promise that an assistant will recommend a business. Your monthly briefing shows how often ChatGPT and Gemini name you when asked about your field, and which competitors they name instead.

Engagements start at CA$4,800 a month with a six-month minimum.

Method

  1. 01Diagnose. Your market and competitors, reviewed before anything is prescribed.
  2. 02Strategy. Where the revenue sits in search, and which searches to win first.
  3. 03Build. Site, content, Business Profile and authority, built by our team.
  4. 04Compound. Monthly reviews, expansion, and a briefing tied to revenue.

A case study is added here once the first client for this service has results.

Start with an application.

You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.

Apply for an engagement →