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Roofing SEO

Roofing SEO is the work of making your company the one homeowners find when they search for a roofer, after a leak or for a planned replacement, on Google, in Google Maps and in AI answers. SEO Experts Ottawa builds and runs that search strategy for roofing companies. We are based in Ottawa and work with businesses across Canada.

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What roofing SEO covers

Roofing demand arrives in two forms. A leak or storm damage sends a homeowner to the map with a phone in hand, and the call goes to a roofer who looks close and established. A full replacement is researched for weeks, with reviews, photos and quotes compared side by side. Roofing SEO makes your company visible for both:

  • Google Business Profile: roofing categories, services such as repair, replacement and flat roofs, and the service areas your crews actually cover.
  • Service pages: one page each for repairs, shingle and metal replacement, flat roofing and inspections, so each search lands on the right answer.
  • Reviews: recent reviews that name the roof and the neighbourhood, which the map and AI answers both read.
  • Authority: mentions and links from manufacturer directories, suppliers and local sources that show search engines your company is established.
  • Call tracking: a tracking number on your site, so you see which searches turn into calls, in storm weeks and quiet ones.

Each part is named in your monthly briefing, so you know what you are paying for.

Why roofing companies work with us

Search properties we built and run generated the revenue figure below for two home service businesses in four months, using the same method we apply to a roofing market. A roof is a high-value project, so the aim is to win the searches where one signed contract is worth thousands, then hold that position through the slow months.

How a roofing engagement starts

  1. You apply and tell us about your service area, your crews and the work you want more of.
  2. We review where you rank, who outranks you in the map and what that position is worth.
  3. We agree first-90-day milestones in writing before the engagement begins.

Engagements start at CA$4,800 a month with a six-month minimum. Roofing is seasonal, so the first months build your position before the busy season instead of during it.

Evidence

CA$172,518

in revenue generated through search for two home service businesses, in four months.

Read the results

Start with an application.

You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.

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