Generative Engine Optimization

How generative engines choose a source

A generative engine writes its answer from pages it can read, trust and quote. When it cites a source, it tends to pick one that states a fact plainly, comes from an entity it recognizes, and agrees with what other sources say. Generative engine optimization works on all three.

What the work covers

• Structure: pages with clear headings, short factual statements and specifics such as services, areas served, prices where you publish them, and credentials, so a passage can be quoted on its own.
• Entities: your business described the same way everywhere, with structured data that names the organization, its location and its services, so AI systems connect every mention to one business.
• Third-party sources: mentions in the directories, industry publications, local media and review sites that generative engines draw from, because a business named by others is easier to cite than one that only describes itself.
• Original material: facts only your business can state, such as how you work, what a project involves and what customers ask, written by people who know the work.

We find the sources AI answers already cite for your field and build your presence in them first.

How it fits an engagement

Generative engine optimization is part of every engagement, alongside Google and Maps. No one can promise a citation. You see what changed and which sources now name your business in your monthly briefing.

Engagements start at CA$4,800 a month with a six-month minimum.