Medical SEO
Medical SEO is the work of making your clinic the one patients find when they search for care nearby, on Google, in Google Maps and in AI answers. SEO Experts Ottawa builds and runs that search strategy for private, specialty and multi-location clinics. We are based in Ottawa and work with clinics across Canada.
Apply for an engagement →What medical SEO covers
Patients search by need and by convenience: a clinic open today, a clinic taking new patients, or a service that a provincial health plan does not cover. Google holds health information to a higher standard than most topics, and AI answers draw on the sources they trust most, so medical SEO starts with accuracy:
- Google Business Profile: hours, holiday hours, services and each location kept current, since a wrong hour costs a patient’s trust.
- Service pages: one page per service, written or reviewed by your clinicians, with their credentials shown.
- Reviews: answered promptly and within your regulator’s rules, without confirming anyone is a patient or client.
- Authority: mentions and links from health organizations and local sources that show search engines your clinic is established.
- Call tracking: a tracking number on your site, so you see which searches turn into appointments.
Every page respects the advertising rules of your college and the health privacy law in your province.
Why clinics work with us
We operate more than 130 ranked local sites of our own, and we apply the same four-phase method, shown below, to a clinic’s market. You see the work each month, and an executive briefing ties every change to appointments and revenue.
How a clinic engagement starts
- You apply and tell us about your clinic, your capacity and the services you want more patients for.
- We review where you rank, which clinics outrank you and what that position is worth.
- We agree first-90-day milestones in writing before the engagement begins.
Engagements start at CA$4,800 a month with a six-month minimum. The work suits clinics with private or specialty services and room to see more patients.
Method
- 01Diagnose. Your market and competitors, reviewed before anything is prescribed.
- 02Strategy. Where the revenue sits in search, and which searches to win first.
- 03Build. Site, content, Business Profile and authority, built by our team.
- 04Compound. Monthly reviews, expansion, and a briefing tied to revenue.
A case study is added here once the first client in this industry has results.
Start with an application.
You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.
Apply for an engagement →