Local SEO strategy in Ottawa, shown in full.
Our local SEO strategy follows four named phases, and the real work behind each one is written down on this page, so you can judge it before you apply. No secret sauce.
Apply for an engagement →The method
A named method, shown in full. No secret sauce.
Every engagement follows the same four phases. Each one has a clear output, and you see the work behind it in the monthly briefing.
- 01
Diagnose
A review of your market and competitors: who ranks, who wins the call, and why. Nothing is prescribed before this is done.
You receiveA written review of your market and the competitors who hold the positions you want.
- 02
Strategy
Where the revenue sits in search for your business, which searches to win first, and what that position is worth.
You receiveA ranked list of the searches to win first, and what each position is worth to you.
- 03
Build
The site, the content and the authority that earn the position: Business Profile, on-page work, depth, reputation.
You receiveThe work itself, live on your site, your Business Profile and the sources that cite you.
- 04
Compound
Monthly reviews, expansion into new searches and areas, and an executive briefing that ties every change to revenue.
You receiveA monthly executive briefing, with the running total since the first day of the engagement.
The work, named
Five pieces of work, and why each one matters.
- 01
Google Business Profile
What we do
Categories, services, service areas, photos and regular updates, set up to match the searches you want to win.
Why it matters
For local searches, the map sits above the regular results. Your profile decides whether you appear there, and it is often the first thing a buyer sees of your business.
- 02
On-page work
What we do
Titles, headings, page structure, internal links, structured data and speed, page by page.
Why it matters
Google has to understand what each page offers and where you work before it can rank it. Everything else stands on this groundwork.
- 03
Content depth
What we do
One page for each service and each search that matters, written to answer the questions buyers actually ask.
Why it matters
A thin page tells Google and AI answers very little. A page that covers its subject fully earns the position, and it is the page AI answers quote.
- 04
Authority
What we do
Mentions and links from local, industry and directory sources, and a steady flow of recent reviews.
Why it matters
Search engines rank businesses that others vouch for. Authority is what moves you past competitors whose pages look much like yours.
- 05
Call tracking
What we do
A tracking number on your site, in your name, with Search Console and analytics in your own accounts.
Why it matters
Without it, a report shows traffic. With it, you see which searches make the phone ring and what those calls are worth. It is how the briefing ties the work to revenue.
Beyond the search page
How visibility in ChatGPT, Gemini and Google’s AI answers is measured and grown.
A growing share of buyers ask an AI assistant before they search. It is part of every engagement, not an add-on.
Measured
- 01We write down the questions your buyers ask before they choose, in their words.
- 02We put them to ChatGPT, Gemini and Google’s AI answers, and record whether your business is named, how it is described, and which sources each answer relies on.
- 03We repeat the same set every month, so your share of answers is tracked like a ranking and reported in the briefing.
Grown
- 01Strengthen the sources those answers rely on: your Business Profile, your reviews, and the directories and publications that mention you.
- 02Write pages that answer questions plainly, so an AI system can quote them with confidence.
- 03Keep your name, address, services and structured data consistent everywhere, so every system reads the same facts about you.
Transparency
You see the work, every month.
Each month you receive a short executive briefing and a conversation with your senior strategist: what changed in your search position, what that change is worth in revenue, the running total since day one, and what comes next.
Apply
Start with an application.
You hear back the same business day with a link to book a strategy call. If we're a fit, a short recorded review of your market follows within two business days: where you rank, who outranks you, and what that position is worth.
Apply for an engagement →